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Did you know that Google will implement changes to its Mobile Search Engine Ranking Policy effective January 10, 2017? Websites must eliminate content obstruction on mobile devices by modals/pop-ups, or face possible demotion in Google search rankings.
If you’re currently doing on-site acquisition via a pop-up or modal, it must be Google-compliant starting January 10. If not, Google will begin to penalizing your mobile search ranking.
Here are some examples of techniques that make content less accessible to a user:
The image below is a screen shot from Google’s blog that illustrates examples of interstitials that make content less accessible.
Whether you like it or not, the change is coming. I can help. Call me at 717-368-5143 or email me now at Mark@VogelMarketing.net.