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Email marketing’s ROI for each dollar spent: $38.00

Whether B2C or B2B, a well-planned and executed email marketing strategy will return a strong ROI for your organization. Overall, email marketing returns a 3800% ROI and $38 for every $1 spent.


But beyond ROI, there are many reasons why email marketing needs to be a part of your marketing mix. Here are just a few:


  • Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. – Experian
  • Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2
  • 95% of companies using marketing automation are taking advantage of email marketing. – Regalix
  • 56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. –VentureBeat
  • B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer
  • Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute
  • Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – DMA
  • Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups
  • About 53% of emails are opened on mobile devices. – Campaign Monitor
  • 23% of readers who open an email on a mobile device open it again later. –Campaign Monitor
  • 75% of Gmail’s 900M users access their accounts via mobile devices. –TechCrunch
  • Though the number of new Internet users is growing at less than 10% per year, the number of new smartphone subscribers is growing at a 20%+ rate. –TechCrunch
  • One out of every three clicks within an email occurs on a mobile device.  – Campaign Monitor
  • It is more common for a reader’s second open to be on a mobile device than it is on a different device: 70% will stick with their mobile device, and 30% will go elsewhere. – Campaign Monitor
  • Mobile readers who open an email a second time from a computer are 65% more likely to click through. – Campaign Monitor
  • Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen
  • 74% of marketers say targeted personalization increases customer engagement. – eConsultancy
  • Only 39% of online retailers send personalized product recommendations via email. – Certona
  • Emails with personalized subject lines are 26% more likely to be opened.  –  Campaign Monitor
  • Personalized emails deliver 6x higher transaction rates. – Experian
  • 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen
  • Segmented and targeted emails generate 58% of all revenue. – DMA
  • 75% of enterprises will be investing in personalized messaging in 2017. –VentureBeat
  • Marketers have noted a 760% increase in revenue from segmented campaigns. – Campaign Monitor
  • Marketers see an average increase of 20% in sales when using personalized web experiences. – Monetate
  • 50% of companies feel they can increase interaction within email by increasing personalization. – Experian
  • You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
  • 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. -eMarketer
  • When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA
  • Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – QuickSprout
  • 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
  • Including a call to action button instead of a text link can increase conversion rates by as much as 28%. – Campaign Monitor
  • Email marketing drives more conversions than any other marketing channel, including search and social. – Monetate
  • A message is 5x more likely to be seen in email than via Facebook. – Radicati
  • 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
  • Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101”
  • Email marketing has an ROI of 3800%. – DMA
  • The average order value of an email is at least three times higher than that of social media. – McKinsey
  • 60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA
  • Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer
  • 29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA
  • For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor
  • 77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA
  • The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. – Radicati Group
  • Employees spend 13 of their working hours each week in their email inbox (on average). – McKinsey & Company
  • 92% of online adults use email, with 61% using it on an average day. – Pew Research
  • 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – ChoozOn
  • 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research
  • 68% of Americans say they base their decision to open an email on the ‘From’ name. – Campaign Monitor
  • Across all editions, Outlook accounts for 56% of all desktop email opens and nearly 16% of total opens in any environment. – Campaign Monitor
  • Six in ten (61%) American workers who use the Internet say email is “very important” for doing their job. – Pew Research
  • Non-office-based workers to say the Internet, email, and cell phones have given them more flexibility in the hours they work (51% vs. 19%) but also that these tools have increased the amount of time spent working (47% vs.18%). – Pew Research
  • 83% of B2B marketers use email newsletters for content marketing. – Content Marketing Institute
  • 76% of marketers see active growth in their number of email subscribers. –Ascend2
  • Open rate is highest when companies send two emails per month. – Database Marketing Institute
  • At 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million. – MarketingLand

Call us at 717.368.5143 or email us now to learn how Vogel Marketing Solutions can help make the most of your email marketing efforts.

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